ATLANTA -- Money, fame, the life so many young athletes dream of -- it can all start under those Friday night lights.
Every year, high school sports turn Atlanta-area athletes into local superstars. And every year, many say it turns parents and coaches into players themselves.
Make no mistake, of course -- high school sports have always been a big deal. But it used to be, players pretty much played for the schools where they grew up. Now, it's a whole new ball game.
"It has become more of a business pursuit than a recreational pursuit," said Dr. Ralph Swearngin, executive director of the Georgia High School Association.
"Parents are looking for the best situation for their kids, in many cases wherever they can get a scholarship opportunity," said Dexter Wood, athletic director at Buford High School. "And so they start shopping kids."
"Shopping kids" - what does that really mean?