ATLANTA -- Belk, Inc. has raised more than $1 million for Susan G. Komen for the Cure to help win the fight against breast cancer.
The funds were raised through the company-wide "Pink is Our Passion" campaign held at the department stores in October.
"We want to thank our associates and customers for their generosity in supporting our breast cancer campaign, which has raised more than $2 million over the past two years for Susan G. Komen for the Cure," Tim Belk, chairman and CEO of Belk, Inc., said in a statement. "We're proud of our partnership with Komen and look forward to our continued efforts to raise more funds to fight this disease."
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Pink is Our Passion was part of a three-year movement to raise $3 million for Komen and its breast cancer initiatives.